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In contemporary American society, where the availability and ubiquitous promotion of fast food transforms every corner into a constant temptation, people increasingly find themselves caught in a challenging cycle of food cravings and poor eating habits. The immediate accessibility of unhealthy options not only impacts physical health, but also perpetuates a spiral of noisy thoughts that fosters a conflicted relationship with food.
For this reason we have created the concept of food noise, as well as the solution to this problem through ro, a campaign to raise awareness about the problem of fast food and how ro is presented as a solution and a wellness alternative.
Creative agency: vysical
Copywriting: Nathan Jeffrey
Executive direction: Daniela Gomez
Art Direction: Daniel Arcila
Client: ro.co
Copywriting: Nathan Jeffrey
Executive direction: Daniela Gomez
Art Direction: Daniel Arcila
Client: ro.co
www.danielarcila.com
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