From 0 to 100:
Building and Launching an Unforgettable,
One-of-a-Kind Cocktail

Gardenista, a premixed cocktail brand, is poised to make its market debut in August 2024. Our team's commitment to meticulous, research-driven strategies shaped our approach to establishing and scaling the Gardenista brand effectively.
Leveraging our proprietary double-diamond framework, we combined in-depth data analysis with consumer, market,
and social media research. This rigorous research informed the creation of Gardenista’s brand identity, resonating
deeply with its intended audience.
Our insights led to the development of a distinctive brand identity, in-house produced photoshoot for all content and
a comprehensive marketing and communications plan designed to mitigate risks associated with the product launch
and scale efficiently.
This strategy not only defines the Gardenista brand but also sets a clear trajectory for its successful introduction
and growth in a competitive market, ensuring it connects authentically with consumers right from the outset.






Estelle Oosthuizen 
Account Director

Daniela Gomez
Creative Producer

Daniel Arcila
Art Director

Susana Espitaleta
Graphic Designer & Illustrator


www.vysical.io




Back to Top