Gardenista

In the mountains of Colorado, we discovered a beautiful green cocktail loved by locals and irresistible to visitors. Once we took a sip, we immediately understood the fascination. This wasn't just a drink; it was an experience. Together with our hosts, we decided to capture the essence of this green drink to share with cocktail lovers everywhere. Once a rare gem found in few places, it’s now our joy to offer Gardenista to you. This unique, ready-to-enjoy bottled cocktail defies common convention with unexpected bold and unique garden flavors of green herbs and ginger, along with fresh lime juice, organic cane sweetener, and a kick of subtle heat from jalapeño pepper, together with a generous pour of our high-quality spirits. "What’s that green drink?" is more than a simple question; it's an invitation to be part of the story. Dare to discover Gardenista — your ticket to an anywhere celebration.

From 0 to 100:

Building and Launching an Unforgettable,

One-of-a-Kind Cocktail

Gardenista, a premixed cocktail brand, is poised to make its market debut in August 2024. Our team's commitment to meticulous, research-driven strategies shaped our approach to establishing and scaling the Gardenista brand effectively.

Leveraging our proprietary double-diamond framework, we combined in-depth data analysis with consumer, market,

and social media research. This rigorous research informed the creation of Gardenista’s brand identity, resonating

deeply with its intended audience.

Our insights led to the development of a distinctive brand identity, in-house produced photoshoot for all content and

a comprehensive marketing and communications plan designed to mitigate risks associated with the product launch

and scale efficiently.

This strategy not only defines the Gardenista brand but also sets a clear trajectory for its successful introduction

and growth in a competitive market, ensuring it connects authentically with consumers right from the outset.

Estelle Oosthuizen

Account Director

Daniela Gomez

Creative Producer

Daniel Arcila

Art Director

Susana Espitaleta

Graphic Designer & Illustrator

www.vysical.io

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